In April 2014 Malaria No More through the Federal Ministry of Health, National Malaria Elimination Programme and its partners launched the national malaria awareness campaign; 'A Malaria-Free Nigeria: Play your part!' with the objective of reducing malaria deaths by 50% by 2015 in Nigeria.
Part of the campaign is a comedy skit with comedian; AY. The purpose is to create a funny video that will go viral on social media across Nigeria, while inspiring people to take action against malaria.
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